User-friendly website
High-quality jewelry images
Compelling product descriptions
Yet the visitors aren’t clicking the ‘buy now’ button? Frustrating, right?
Well, you’re not alone! There are businesses around the world facing similar challenges. And, the biggest problem when selling jewelry online is that the customers are not able to try before they buy.
However, here’s a solution that can help you bridge this gap: jewelry try-on solutions.
Now you might wonder what exactly this solution is, or if it’s worth the investment. As an e-commerce store owner, selling jewelry online, this try-on solution can help you enhance customer experience and boost sales. So, the question is no more ‘Why should you integrate virtual try-on jewelry?’ but rather, ‘Can you afford not to?’
This blog post covers 5 reasons why e-commerce store owners should consider investing in virtual try-on jewelry software. So, let’s get started.
What is virtual try-on software?
Virtual try-on is the next big thing in the e-commerce industry. It is a part of the augmented reality (AR) family that lets your customers "wear" jewelry from their screen - all virtually through their real-time image on a phone, laptop, or any other similar device.
From rings and necklaces to earrings and bracelets, this virtual try-on software allows your customers to see exactly how an item would look on them. The 3D jewelry visualization software is helping both retailers and customers - no longer does your customer need to visit a physical store to experience a product.
More and more brands are stepping up to deliver this unique virtual try-on experience, with the growing global online jewelry market. Yes, the market is expected to rise from USD 45.33 billion in 2023 to a whopping USD 130.86 billion by 2032, with a CAGR of roughly 12.5% between 2024 to 2032. (Source)
With a virtual try-on solution, you can break down the traditional barriers, and offer your customers a top-notch experience. Here are 5 reasons why e-commerce store owners should invest in jewelry try-on software.
5 compelling reasons why you should invest in a virtual try-on solution
1. Boosts conversion rates and sales
Remember the times when customers had to imagine how a jewelry piece would look on them? This used to be the biggest cause of cart abandonment. However, that’s not the case anymore! Now you can let your customers see how it would look.
Check this: Conversion rates with AR is 94% more than conversion rates without AR. (Shopify)
With virtual jewelry try-on, customers can see themselves wearing your products in real-time, making them feel closer to the purchase. This improves the shopping experience, which ultimately leads to higher sales.
2. Improves customer confidence
Online shopping comes with a lot of uncertainty. Your customers might be skeptical about the size, metal, engraving, and more. Moreover, they might wonder how this design will really look when worn.
And this is where virtual try-on solutions come to the rescue. Around 71% of customers say that they would shop more if they used AR, as it gives a better look and feel of a product as compared to traditional photos.
They offer a space where customers can instinctively "feel" their favorite pieces of jewelry without physically touching them. By offering real-time trials, try-on solutions help to empower customers with confidence to make informed decisions.
3. Offers customization and personalization options
Who doesn’t like a personal touch? Plus, in a world saturated with generic online shopping experiences, creating personalized experiences has become more important than ever.
Around 40% of the customers are willing to pay more for a product they could customize using AR.
Apart from interacting with the products, comparing different pieces, and viewing from different angles, virtual try-on offers something more.
Like iJewel Try On software offers personalization and customization options where customers can experiment with different metals, gemstones, and design elements to create something unique as per their desire.
This high level of customization makes the shopping experience unique for each customer, an advantage that is sure to set your e-commerce store a class apart.
4. Saves cost and reduces return rates
Returns are one of the biggest challenges of the online shopping experience - both for the customer and the business. With a virtual try-on tool, the guesswork vanishes.
61% of customers say that they prefer retailers with AR experience, as it gives them the power to visualize the jewelry piece in real time.
In addition to reducing return rates, by leveraging the use of virtual try-on solutions, e-commerce store owners can also minimize the cost of managing physical inventory for display.
5. Gain a competitive advantage
$50B - yes, that’s the estimated AR market value by 2024. The AR market is growing at a very fast pace and has the potential to impact various industries.
By integrating a virtual try-on solution, you are not just following trends but also establishing your brand as the industry leader committed to innovation and customer satisfaction. This proactive approach can help you set your brand apart in the competitive marketplace.
By integrating virtual try-on solutions, your e-commerce store turns from ordinary to extraordinary, offering a shopping experience that is immersive, personalized, resource-efficient, and incredibly satisfying.
How can iJewel help?
iJewel TryOn can help turn your online store into an engaging, immersive, and personalized shopping paradise. Our advanced tool is designed to reflect the allure of each piece in your collection, giving your customers an unmatched virtual try-on experience.
With iJewel TryOn, you can let your customers preview, experiment, and customize their selections in real-time, thereby enhancing shopping experience. Here’s why you should go for iJewel TryOn:
- Real-time interaction
- Multiple customization options
- Ultra-realistic 3D visuals
- Intuitive and user-friendly interface
- Cross-platform compatibility
- Dedicated customer support
With iJewel, you are not just investing in a tool, but you’re adopting a partner committed to growing your e-commerce business.
Get the best virtual try-on software - iJewel
Implementing virtual jewelry try-on solutions for e-commerce is no longer a luxury but a necessity.
From improving conversion rates to reducing return rates, the try-on software can help you grow your business and gain a competitive edge.
If you are an e-commerce store, it’s time to get your hands on the ultimate 3D jewelry visualization software, iJewel 3D and grow your e-commerce business.
